Marketing management
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding ma...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2012
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| Series: | Oxford revision series
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| Subjects: | |
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Table of Contents:
- Understanding marketing management
- Analyzing marketing opportunities
- Developing & managing the marketing mix
- Managing current issues in marketing