The art of consultative selling in IT taking blue ocean strategy a step further
Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defi...
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| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, FL
CRC Press c [2015]
© 2015
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| Series: | Productivity Press Book
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| Subjects: | |
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| 008 | 221104 20152015flua bi 001 0 eng d | ||
| 020 | |a 9781498707718 | ||
| 039 | 9 | |a 202211041133 |b VLOAD |c 201605031559 |d faezah |c 201605031558 |d faezah |c 201605031532 |d faezah |y 201512091846 |z zubir | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5438.4 |b .U63 2015 | ||
| 100 | 1 | |a Upadrista, Venkatesh |e author | |
| 245 | 1 | 4 | |a The art of consultative selling in IT |b taking blue ocean strategy a step further |c Venkatesh Upadrista |
| 246 | 3 | |a Art of consultative selling in information technology | |
| 246 | 3 | |a Taking blue ocean strategy a step further | |
| 264 | 1 | |a Boca Raton, FL |b CRC Press c [2015] | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xv, 151 pages |b illustrations |c 26 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Productivity Press Book | |
| 500 | |a "A Productivity Press book"--T.p | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller | ||
| 592 | |a IN/11524 |b 04/03/2016 |c RM 162.46 |h Innowawasan | ||
| 650 | 0 | |a Sales management | |
| 650 | 0 | |a Selling | |
| 650 | 0 | |a Marketing | |
| 830 | 0 | |a Productivity Press Book | |
| 999 | |a vtls000056026 |c 98295 |d 98295 | ||