The art of consultative selling in IT taking blue ocean strategy a step further

Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defi...

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Bibliographic Details

Main Author:	Upadrista, Venkatesh (Author)
Format:	Book
Language:	English
Published:	Boca Raton, FL CRC Press c [2015] © 2015
Series:	Productivity Press Book
Subjects:	Sales management Selling Marketing
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