APA (7th ed.) Citation

Kotabe & Helsen. (1998). Global marketing management. John Wiley.

Chicago Style (17th ed.) Citation

Kotabe and Helsen. Global Marketing Management. New York: John Wiley, 1998.

MLA (9th ed.) Citation

Kotabe and Helsen. Global Marketing Management. John Wiley, 1998.

Warning: These citations may not always be 100% accurate.