Global marketing management
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| Format: | Book |
| Published: |
New York
John Wiley
1998
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MARC
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| 100 | 1 | 0 | |a Kotabe |h Masaaki |
| 245 | 1 | 0 | |a Global marketing management |c Masaaki Kotabe, Kristiaan Helsen |
| 260 | 0 | 0 | |a New York |b John Wiley |c 1998 |
| 300 | |a xxii,709p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Export marketing |x Management |
| 650 | 0 | 0 | |a International business enterprise |
| 700 | 1 | 1 | |a Helsen |h Kristiaan |
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