Entrepreneurship

This book builds on the excellent exposition of entrepreneurship in the previous editions which were based on the latest polytechnic syllabus in Malaysia

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Bibliographic Details
Main Authors: Sarimah Hanim Aman Shah (Author), Lan, Cecilia Soon Teik (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor Oxford Fajar 2013
Edition:Third edition
Series:Oxford Fajar Polytechnic series
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505 0 |a Introduction to entrepreneurship -- Issues in entrepreneurship -- Business ideas and opportunities -- Basics of business management -- Overview of marketing -- Basic accounting and financial management -- Business plan -- Business ownership -- Business support systems -- Creativity and innovation in entrepreneurship -- Business environment assesstment and networking in entrepreneurship 
520 |a This book builds on the excellent exposition of entrepreneurship in the previous editions which were based on the latest polytechnic syllabus in Malaysia 
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