Entrepreneurship
This book builds on the excellent exposition of entrepreneurship in the previous editions which were based on the latest polytechnic syllabus in Malaysia
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2013
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| Edition: | Third edition |
| Series: | Oxford Fajar Polytechnic series
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| Subjects: | |
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Table of Contents:
- Introduction to entrepreneurship
- Issues in entrepreneurship
- Business ideas and opportunities
- Basics of business management
- Overview of marketing
- Basic accounting and financial management
- Business plan
- Business ownership
- Business support systems
- Creativity and innovation in entrepreneurship
- Business environment assesstment and networking in entrepreneurship