Consumer behaviour
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford University Press
2015
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| Series: | Revision Series
|
| Subjects: | |
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| 039 | 9 | |a 202211041135 |b VLOAD |c 201610050912 |d azraai |c 201603211308 |d qurratul |c 201603211253 |d qurratul |y 201511261021 |z syarifuddin | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.32 |b .P88 2015 | ||
| 100 | 1 | |a Putit, Lennora |e author | |
| 245 | 1 | 0 | |a Consumer behaviour |c Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry |
| 264 | 1 | |a Shah Alam, Selangor |b Oxford University Press |c 2015 | |
| 264 | 4 | |a ©2015 | |
| 300 | |a xiv, 177 pages |b illustrations, photographs |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Revision Series | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | |a Evolution and Challenges of Consumer Behaviour and Marketing -- Understanding Needs, Goals and Motivation -- Personality and Lifestyles -- Perception -- Consumer Learning and Memory Retrieval -- Consumer Attitudes and Attitude Change -- Marketing Communication and Persuasion -- Group and Its Influence on Consumer Behaviour -- Family Dynamics -- Culture and Its Influence on Consumer Behaviour -- Diffusion of Innovation -- Consumer Decision-making | ||
| 592 | |a IN17073 |b 23/02/2016 |c RM 25.90 |h Intrabakti | ||
| 650 | 1 | 0 | |a Marketing research |
| 650 | 2 | 0 | |a Consumer behavior |
| 700 | 1 | |a Teoh, Kenny Guan Cheng |e author | |
| 700 | 0 | |a Amily Fikry |e author | |
| 830 | 0 | |a Revision Series | |
| 999 | |a vtls000055190 |c 98644 |d 98644 | ||