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Consumer behaviour

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Bibliographic Details
Main Authors:	Putit, Lennora (Author), Teoh, Kenny Guan Cheng (Author), Amily Fikry (Author)
Format:	Book
Language:	English
Published:	Shah Alam, Selangor Oxford University Press 2015
Series:	Revision Series
Subjects:	Marketing research Consumer behavior
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Table of Contents:

Evolution and Challenges of Consumer Behaviour and Marketing
Understanding Needs, Goals and Motivation
Personality and Lifestyles
Perception
Consumer Learning and Memory Retrieval
Consumer Attitudes and Attitude Change
Marketing Communication and Persuasion
Group and Its Influence on Consumer Behaviour
Family Dynamics
Culture and Its Influence on Consumer Behaviour
Diffusion of Innovation
Consumer Decision-making