Designing surveys a guide to decisions and procedures

Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent r...

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Bibliographic Details
Main Author: Blair, Johnny
Other Authors: Czaja, Ronald, Blair, Edward
Format: Book
Language:English
Published: Thousand Oaks SAGE 2014
Edition:3rd ed.
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020 |a 1412997348 (pbk) 
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090 |a HA 31.2  |b .C93 2014 
100 1 |a Blair, Johnny 
245 1 0 |a Designing surveys  |b a guide to decisions and procedures  |c Johnny Blair, Ronald F. Czaja, Edward A. Blair. 
250 |a 3rd ed. 
260 |a Thousand Oaks  |b SAGE  |c 2014 
300 |a xiv, 424 p.  |b col., ill.  |c 23 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Survey practice -- Survey error -- Planning the survey : the hierarchy of decisions -- Data collection I : selecting a method -- Sampling I : concepts of representation and sample quality -- Sampling II : population definition and sampling frames -- Sampling III : sample size and sample design -- Questionnaire development I : measurement error and question writing -- Questionnaire development II : questionnaire structure -- Questionnaire development III : pretesting -- Data collection II : controlling error in data collection -- Postsurvey statistical adjustments and the methodology report. 
520 |a Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection. 
592 |a 00013221  |b 20/06/2014  |c RM210.74  |h PVK 
650 0 |a Surveys. 
650 0 |a Sampling (statistics). 
700 1 |a Czaja, Ronald. 
700 1 |a Blair, Edward 
999 |a vtls000053054  |c 98955  |d 98955