Designing surveys a guide to decisions and procedures
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent r...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE
2014
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| Edition: | 3rd ed. |
| Subjects: | |
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Table of Contents:
- Survey practice
- Survey error
- Planning the survey : the hierarchy of decisions
- Data collection I : selecting a method
- Sampling I : concepts of representation and sample quality
- Sampling II : population definition and sampling frames
- Sampling III : sample size and sample design
- Questionnaire development I : measurement error and question writing
- Questionnaire development II : questionnaire structure
- Questionnaire development III : pretesting
- Data collection II : controlling error in data collection
- Postsurvey statistical adjustments and the methodology report.