Management building competitive advantage

Although this revised edition of the text takes a traditional functional approach to management, it is organzied around four modern themes: cost, quality, speed and innovation.

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Bibliographic Details
Main Authors: Bateman, Thomas S. (Author), Snell, Scott A. (Author)
Format: Book
Language:English
Published: Boston Irwin/McGraw-Hill 1999.
Edition:4th ed.
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Description
Summary:Although this revised edition of the text takes a traditional functional approach to management, it is organzied around four modern themes: cost, quality, speed and innovation.
Physical Description:1 volume (various pagings) illustrations (some color) 29 cm
Bibliography:Includes bibliographical references and index.
ISBN:0071154442 (international ed.)
0256261423 (alk. paper)
0073040258 (Business Week Set : alk. paper)