Engineering innovative products a practical experience

Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of en...

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Bibliographic Details
Other Authors: Woods, Roger 1963- (Editor), Raerty, Karen (Editor), Hermon, John Paul (Editor), Murphy, Julian 1980- (Editor)
Format: Book
Language:English
Published: Chichester, UK Wiley 2014
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Call Number :TS 170 .E545 2014

MARC

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040 |a UPNM  |b eng  |c UPNM  |e rda 
090 |a TS 170  |b .E545 2014 
245 0 0 |a Engineering innovative products  |b a practical experience  |c edited by Roger Woods, Karen Raerty, John Paul Hermon, and Julian Murphy 
264 1 |a Chichester, UK  |b Wiley  |c 2014 
300 |a xxii, 267 pages  |b illustrations  |c 25 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 |a Introduction -- Idea generation, filtering and development -- The idea pitch -- Creating an effective business plan -- Brands that connect create differences that matter -- The marketing of your business is your business -- Intellectual property -- Finance --Preliminary design and concept prototype -- Full product development -- Case study: Buteos -- Student project to commercial project: a complex journey -- Assessment -- Final thought 
520 |a Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. 
592 |a IV-69771  |b 15-12-14  |c RM207.61  |h Yuha 
650 0 |a New Products 
650 0 |a Marketing 
700 1 |a Woods, Roger  |d 1963-  |e editor 
700 1 |a Raerty, Karen  |e editor 
700 1 |a Hermon, John Paul  |e editor 
700 1 |a Murphy, Julian  |d 1980-  |e editor 
999 |a vtls000053278  |c 99164  |d 99164