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Engineering innovative products a practical experience

Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of en...

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Bibliographic Details
Other Authors: Woods, Roger 1963- (Editor), Raerty, Karen (Editor), Hermon, John Paul (Editor), Murphy, Julian 1980- (Editor)
Format: Book
Language:English
Published: Chichester, UK Wiley 2014
Subjects:
New Products
Marketing
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Table of Contents:
  • Introduction
  • Idea generation, filtering and development
  • The idea pitch
  • Creating an effective business plan
  • Brands that connect create differences that matter
  • The marketing of your business is your business
  • Intellectual property
  • Finance
  • Preliminary design and concept prototype
  • Full product development
  • Case study: Buteos
  • Student project to commercial project: a complex journey
  • Assessment
  • Final thought

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