The Advertising advantage.
This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that w...
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
c1991.
|
| Series: | Harvard business review paperback series ;
no. 90044. |
| Subjects: | |
| Tags: |
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| 090 | |a HF5823 |b .A384 1991 | ||
| 245 | 0 | 4 | |a The Advertising advantage. |
| 260 | |a Boston, Mass. |b Harvard Business School Press |c c1991. | ||
| 300 | |a vi, 73 p. |b ill. |c 28 cm. | ||
| 490 | 1 | |a Harvard business review paperback ; |v no. 90044 | |
| 500 | |a Articles reprinted from Harvard business review. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that work. | ||
| 650 | 0 | |a Advertising |x Management. | |
| 830 | 0 | |a Harvard business review paperback series ; |v no. 90044. | |
| 999 | |a vtls000053633 |c 99320 |d 99320 | ||