The Advertising advantage.

This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that w...

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Bibliographic Details

Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press c1991.
Series:	Harvard business review paperback series ; no. 90044.
Subjects:	Advertising > Management.
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