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Management building competitive advantage

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Focusing on management and building competitive advantage, this text is organized around the themes of cost, quality, speed and innovation. It includes business examples and management research, as well as coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps.

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Bibliographic Details
Main Authors: Bateman Thomas S. (Author), Snell Scott A. (Author)
Format: Book
Language:English
Published: Chicago Irwin 1996.
Edition:3rd ed
Subjects:
Management
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