Small business management an entrepreneurial emphasis

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan d...

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Bibliographic Details
Main Authors: Longenecker, Justin G. (Justin Gooderl) 1917-2005 (Author), Moore, Carlos W. (Author), Petty, J. William 1942- (Author), Palich, Leslie E (Author)
Format: Book
Language:English
Published: Cincinnati, Ohio Thomson / South-Western [2006]
Edition:International edition, international student edition
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Call Number :HD 62.7 .L664 2006

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100 1 |a Longenecker, Justin G.  |q (Justin Gooderl)  |d 1917-2005  |e author 
245 1 0 |a Small business management  |b an entrepreneurial emphasis  |c Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich 
250 |a International edition, international student edition 
264 1 |a Cincinnati, Ohio  |b Thomson / South-Western  |c [2006] 
264 4 |c ©2006 
300 |a xxi, 530 pages  |b illustrations  |c 28 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
400 0 |a Justin G. Longenecker 
400 1 |a Longenecker, Justin Gooderl 
400 0 |a Justin Gooderl Longenecker 
504 |a Includes bibliographical references and index 
505 0 |a Entrepreneurship: a world of opportunity -- Starting from scratch of joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding the numbers 
520 |a Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. 
592 |b 4/6/15  |c Hadiah & Sumbangan 
650 0 |a Small business  |x Management 
700 1 |a Moore, Carlos W.  |e author 
700 1 |a Petty, J. William  |d 1942-  |e author 
700 1 |a Palich, Leslie E  |e author 
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