Small business management an entrepreneurial emphasis
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan d...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
Thomson / South-Western
[2006]
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| Edition: | International edition, international student edition |
| Subjects: | |
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Table of Contents:
- Entrepreneurship: a world of opportunity
- Starting from scratch of joining an existing business
- Developing the new venture business plan
- Focusing on the customer: marketing growth strategies
- Managing growth in the small business
- Understanding the numbers