Administration of intercollegiate athletics

Bringing together some of the most knowledgeable professionals in the field of athletics administration, this text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing and alumni relat...

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Bibliographic Details
Other Authors: Weight, Erianne A. 1981- (Editor), Zullo, Robert H. 1975- (Editor)
Format: Book
Language:English
Published: Champaign, IL Human Kinetics [2015]
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040 |a UPNM  |b eng  |c UPNM  |e rda 
090 |a GV 351  |b .A36 2015 
245 0 0 |a Administration of intercollegiate athletics  |c Erianne A. Weight, Robert H. Zullo, editors 
264 1 |a Champaign, IL  |b Human Kinetics  |c [2015] 
264 4 |c ©2015 
300 |a xii, 307 pages  |b illustrations  |c 29 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 |a A brief historical perspective on intercollegiate athletics / Ellen J. Staurowsky -- Governing bodies / Barbara Osborne and Erianne Weight -- Leadership and management / Erianne Weight and Dick Baddour -- Compliance and title / Erianne Weight -- Academics, eligibility & life skills / Erianne Weight and Sally Ross -- Media relations / Rob Zullo -- Financial operations / Stephen Shapiro and Brendan Dwyer -- Marketing and promotions / David J. Shonk and Alyssa T. Bosley -- Corporate sponsorship / Rob Zullo -- Facility and event management / David Shonk and Rob Zullo -- Alumni relations and athletic development offices / Rob Zullo -- Ancillary services / Coyte Cooper and Landon Huffman. 
520 |a Bringing together some of the most knowledgeable professionals in the field of athletics administration, this text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing and alumni relations. 
592 |a JI4763  |b 17/9/15  |c RM347.60  |h Jendela Information 
610 2 0 |a National Collegiate Athletic Association 
610 2 0 |a National Association of Intercollegiate Athletics 
650 0 |a College sports  |z United States  |x Management 
700 1 |a Weight, Erianne A.  |d 1981-  |e editor 
700 1 |a Zullo, Robert H.  |d 1975-  |e editor 
999 |a vtls000054136  |c 99670  |d 99670