Sport facility and event management
Sport Facility and Event Management focuses on the major components of both facility and even management: planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foun...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA
Jones & Bartlett Learning
[2016]
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| Subjects: | |
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Table of Contents:
- Chapter 1. Introduction and history; Chapter 2. Management Theory; Chapter 3. Facility Design and Construction; Chapter 4. Finance and Budgeting; Chapter 5. Bidding and Planning for Different Events; Chapter 6. Designing the Event Experience; Chapter 7. Project Management and Event Implementation; Chapter 8. Marketing the Facility and Events; Chapter 9. Consumer Behavior; Chapter 10. Sponsorship; Chapter 11. Traditional Revenue Generation in Spot and Recreation; Chapter 12. Customer Service; Chapter 13. Risk Management; Chapter 14. Measurement and Evaluation; Chapter 15. Sustainbility and Legacy