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  1. 1

    The Brandmindset™ by Knapp, Duane E.

    Published 2000
    Book
  2. 2

    Eating the big fish how challenger brands can compete against brand leaders by Morgan, Adam 1969-

    Published 1998
    Book
  3. 3

    The experience economy work is theatre & every business a stage by Pine

    Published 1999
    Book
  4. 4
  5. 5

    Innovation and the general manger by Christensen

    Published 1999
    Book
  6. 6

    Power Brands measuring, making and managing brand success by Riesenbeck

    Published 2007
    Book
  7. 7
  8. 8

    Mass customization information systems in business

    Published 2007
    Book
  9. 9

    Strategic brand management by Elliott

    Published 2007
    Book
  10. 10

    Understanding brands by Cheverton, Peter

    Published 2006
    Book
  11. 11

    Marketing management by lh

    Book
  12. 12

    Creating breakthrough products innovation from product planning to program approval by Cagan

    Published 2002
    Book
  13. 13

    Innovationn management and new product development by Trott

    Published 2004
    Book
  14. 14

    Product strategy and management by Baker

    Published 2007
    Book
  15. 15
  16. 16

    Materials and innovative product development using common sense by Gessinger, G. H.

    Published 2009
    Book
  17. 17
  18. 18

    Marketing the unknown developing market strategies for technical innovations by Millier, Paul

    Published 1999
    Book
  19. 19

    Product management by Lehmann, Donald R.

    Book
  20. 20

    Product management by Lehmann, Donald R

    Published 1997
    Book