Materials for automobile bodies by Davies, Geoff

Motorcycle evolution, design, passion by Walker, Mick

Branding in Asia the creation, development, and management of Asian brands for the global market by Temporal, Paul

Table of Contents: “…Acer: The story of a successful Asian brand -- Tiger Balm: An ordinary Asian product becomes an international brand -- Understanding Brands -- The New Zealand Rugby Team: The All Blacks work hard to establish a new brand personality -- Padini Holdings: Creating and managing brands in a fast-changing market -- Branding a Country: Britain in Malaysia--Just between friends -- How Brands are Built -- National Computer Systems: Building a brand and changing market perceptions after corporatization -- Expressions International: Branding and positioning lifestyle products and services -- Understanding Markets -- BMW in Asia: Psychographic segmentation -- Hello Kitty: Branding an idea and selling it to different segments -- Royal Selangor: A niche-market helps to establish an international brand -- Creating a Powerful Brand Position -- Southern Unit Trust: When is a unit trust not a unit trust? …”

Auto brand building successful car brands for the future by Parment, Anders 1972-