Eating the big fish how challenger brands can compete against brand leaders by Morgan, Adam 1969-

Table of Contents: “…The Size and Nature of the Big Fish -- The Eight Credos of Successful Challenger Brands -- Using the Challenger Strategic Program…”

Treasure of Kings Being the Story of the Discovery of the "Big Fish," or the Quest of the Greater Treasure of the Incas of Peru. by Gilson, Charles, 1878-1943

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