Search Results - "Big Fish"

  • Showing 1 - 2 results of 2
Refine Results
  1. 1

    Eating the big fish how challenger brands can compete against brand leaders by Morgan, Adam 1969-

    Published 1998
    Table of Contents: “…The Size and Nature of the Big Fish -- The Eight Credos of Successful Challenger Brands -- Using the Challenger Strategic Program…”
    Book
  2. 2