Search Results - "Communication theory"
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Communication theories perspectives, processes, and contexts
Published 2002Table of Contents: “…Perspectives on Communication Theory. -- Conceptual Foundations: What Is Communication? …”
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Modern digital and analog communication systems
Published 1998Subjects: “…Statistical communication theory…”
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Teori komunikasi sejarah, metode, dan terapan di dalam media massa
Published 2011“…Communication theories : origins, methods, and uses in the mass media…”
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Communication systems and techniques
Published 1996Table of Contents: “…Ch. 1 General Tutorial Material -- Ch. 2 Statistical Communication Theory as Applied to Digital Communications -- Ch. 3 CW Communications: Comparison of AM and FM -- Ch. 4 Amplitude Modulation and Related CW Systems -- Ch. 5 Angle Modulation in CW Systems -- Ch. 6 Pulse Modulation -- Ch. 7 Basic Binary Communications Techniques -- Ch. 8 General Analysis of Single-Channel Binary Systems in Additive Noise -- Ch. 9 Fading Communication Media -- Ch. 10 Linear Diversity Combining Techniques -- Ch. 11 Decision-Oriented Diversity for Digital Transmission -- Appendix A. …”
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Managing corporate communications in the age of restructuring, crisis, and litigation revisiting groupthink in the boardroom
Published 2014Table of Contents: “…Managing reputation in distressed markets -- Litigation and the court of public opinion -- The BP disaster in the Gulf & rampant groupthink in the C-suite -- Leading by example : Steve Jobs and effective corporate communication at work -- The role of communication theories -- The evolution of public relations into the PR-IR nexus -- Anatomy of a crisis -- The communications audit -- Reeducating corporate America -- Effective communication for litigation, mergers, and acquisitions -- Conclusion…”
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Intergrated marketing communication
Published 1999Table of Contents: “…Understanding integrated marketing communication -- Some communication theory and a little bit more -- Developing the integrated marketing communications plan -- Using research to enhance your strategic plan -- Creativity and concepting -- Developing a visual identity system -- Defeating the grapevine: building an effective internal communication strategy -- Presidential image-enhancement strategies -- Building a message-driven media relations plan -- Crisis Communicaton -- Special events, anniversaries, and celebrations -- Integrated publication strategies -- Creating an integrated advertising campaign -- More than direct mail: developing a direct marketing strategy-- Marketing on the web: Blending the new and the newer -- Getting it together -- Appendices: -- Designing a research study -- Elements of a graphics standards manual -- Using Web Sites -- Organizations and Associations…”
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