Search Results - "General Motors"
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Big brands, big trouble lessons learned the hard way
Published 2001Table of Contents: “…The most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO…”
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The case study handbook how to read, discuss, and write persuasively about cases
Published 2007Table of Contents: “…Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.…”
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Hybrid, electric and fuel-cell vehicles
Published 2007Table of Contents: “…Mild and assist hybrids -- Introduction -- Flywheel alternator starter hybrid system -- General Motors -- Belt alternator starter hybrid system -- General Motors -- Assist hybrids -- DaimlerChrysler -- Honda's hybrids -- Honda Insight -- Honda Civic assist hybrid -- Honda Accord hybrid -- Honda hybrid safety issues -- Review questions -- 8. …”
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Mastering automotive challenges
Published 2007Table of Contents: “…/ J�urgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani.…”
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