Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /

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Title not available by Henry, Jane E. 1934-, Hartzler, Meg

Table of Contents: “…The team fitness model and virtual teams -- Challenge 1 : direction/focus -- Challenge 2 : values/principles, operating agreements -- Challenge 3 : synergy/communication.…”