Search Results - "Sports Illustrated
Suggested Topics within your search.
Suggested Topics within your search.
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Sporting Society, Vol. I (of 2) or, Sporting Chat and Sporting Memories
Published 2012Get full text
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Electronic eBook -
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Sporting Society, Vol. II (of 2) or, Sporting Chat and Sporting Memories
Published 2012Get full text
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SPORTS MARKETING : A STRATEGIC PERSPECTIVE /
Published 2022Table of Contents: “…Part I: Contingency framework for strategic sports marketing -- Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Part II: Planning for market selection decisions -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Part III: planning the sports marketing mix -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Part IV: Implementing and controlling the strategic sports marketing process -- Implementing and controlling the strategic sports marketing process -- Appendix A -- Appendix B -- Illustration Credits…”
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