Security engineering a guide to building dependable distributed systems by Anderson, Ross

Computational advertising techniques for targeting relevant ads by Dave, Kushal, Varma, Vasudeva, Dave, Kushal

Table of Contents: “…How much can behavioral targeting help online advertising? --8.1 Analyzing user behavior --8.2 Profile based user targeting --8.3 Personalized click prediction --8.4 Moving over to display advertising 9. …”