Search Results - Bill Budge*
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The Gower handbook of management
Published 1998Table of Contents: “…Ridley -- Working capital and management ratios / Leon Simons -- The nature of costs / Leon Simons -- Budgetary control / Leon Simons -- Part III. Marketing and selling -- Marketing planning / John Stapleton -- Marketing research / Bill Blyth -- Database marketing / Merlin Stone -- Information systems and customer management / Merlin Stone -- Relationship marketing / Merlin Stone -- Brand management / Jack Bureau -- Services marketing / Bernard Katz -- Sales promotion / Tom Brannan -- Pricing / Bryan Atkin -- International trade / Colin Beaumont -- Distribution : the total cost-to-serve / John Gentles and Keith Oliver -- Part IV. …”
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