The Gower handbook of management

Table of Contents: “…Marketing and selling -- Marketing planning / John Stapleton -- Marketing research / Bill Blyth -- Database marketing / Merlin Stone -- Information systems and customer management / Merlin Stone -- Relationship marketing / Merlin Stone -- Brand management / Jack Bureau -- Services marketing / Bernard Katz -- Sales promotion / Tom Brannan -- Pricing / Bryan Atkin -- International trade / Colin Beaumont -- Distribution : the total cost-to-serve / John Gentles and Keith Oliver -- Part IV. …”