Search Results - Team New Zealand
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Branding in Asia the creation, development, and management of Asian brands for the global market
Published 2000Table of Contents: “…Acer: The story of a successful Asian brand -- Tiger Balm: An ordinary Asian product becomes an international brand -- Understanding Brands -- The New Zealand Rugby Team: The All Blacks work hard to establish a new brand personality -- Padini Holdings: Creating and managing brands in a fast-changing market -- Branding a Country: Britain in Malaysia--Just between friends -- How Brands are Built -- National Computer Systems: Building a brand and changing market perceptions after corporatization -- Expressions International: Branding and positioning lifestyle products and services -- Understanding Markets -- BMW in Asia: Psychographic segmentation -- Hello Kitty: Branding an idea and selling it to different segments -- Royal Selangor: A niche-market helps to establish an international brand -- Creating a Powerful Brand Position -- Southern Unit Trust: When is a unit trust not a unit trust? …”
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Global human resource management casebook
Published 2012Table of Contents: “…Asia and Pacific Rim -- China: Performance Management at Shenhua Guohua Electric Power / Yang Weiguo -- Hong Kong: Engaging the Next Generation of Leaders at Most Clean Hong Kong / Clara To -- India: Leveraging Human Capital for Business Growth: A Case of ICICI Bank, India / Philip Abraham -- Indonesia: Performance and Talent Management in Indonesia: The Case of XYZ Company / Munandar Nayaputera -- Malaysia: Malaysia Airlines: Talent Management in a Turnaround Situation / Wardah Azimah Sumardi -- Singapore: Alexandra Hospital: Realizing the Value of Older Workers / Angeline Lim -- New Zealand: New Zealand Qualifications Authority / Jarrod Haar -- pt.VI. …”
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