Qualitative methods in business research
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizati...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London, UK
SAGE Publications Ltd
[2016]
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| Edition: | Second edition |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Copy | On Shelf |
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