Qualitative methods in business research
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizati...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London, UK
SAGE Publications Ltd
[2016]
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| Edition: | Second edition |
| Subjects: | |
| Tags: |
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| Summary: | Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies |
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| Item Description: | First edition published 2008 |
| Physical Description: | x, 363 pages 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781446273388 9781446273395 (pbk) |