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Qualitative methods in business research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizati...

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Bibliographic Details
Main Authors: Eriksson, Päivi (Author), Kovalainen, Anne (Author)
Format: Book
Language:English
Published: London, UK SAGE Publications Ltd [2016]
Edition:Second edition
Subjects:
Business > Research
Qualitative research
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