Retailing management

Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retaile...

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Bibliographic Details

Main Authors:	Levy, Michael (Author), Weitz, Barton A. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irwin [2007]
Edition:	Sixth edition
Subjects:	Retail trade > Management
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