Retailing management
Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retaile...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[2007]
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| Edition: | Sixth edition |
| Subjects: | |
| Tags: |
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| Summary: | Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retailers, their practices and retail facts. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071106887 |