Retailing management
Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retaile...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[2007]
|
| Edition: | Sixth edition |
| Subjects: | |
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| 100 | 1 | |a Levy, Michael |e author | |
| 245 | 1 | 0 | |a Retailing management |c Michael Levy, Barton A. Weitz |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Boston |b McGraw-Hill Irwin |c [2007] | |
| 264 | 4 | |c ©2007 | |
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Managing merchandise assortments -- Merchandise planning systems -- Buying merchandise -- Retail pricing -- Retail communication mix -- Managing the store -- Store layout, design, and visual merchandising -- Customer service. | |
| 520 | |a Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retailers, their practices and retail facts. | ||
| 592 | |b 8/3/17 |c Hadiah & Sumbangan |h Mohd Hairay Mohd Yusof | ||
| 650 | 0 | |a Retail trade |x Management | |
| 700 | 1 | |a Weitz, Barton A. |e author | |
| 999 | |a vtls000058880 |c 101320 |d 101320 | ||