Retailing management
Offers coverage of the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. This book includes examples of retaile...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[2007]
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| Edition: | Sixth edition |
| Subjects: | |
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Table of Contents:
- Introduction to the world of retailing
- Types of retailers
- Multichannel retailing
- Customer buying behavior
- Retail market strategy
- Financial strategy
- Retail locations
- Retail site location
- Human resource management
- Information systems and supply chain management
- Customer relationship management
- Managing merchandise assortments
- Merchandise planning systems
- Buying merchandise
- Retail pricing
- Retail communication mix
- Managing the store
- Store layout, design, and visual merchandising
- Customer service.