International business the new realities
This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2014
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| Edition: | Third edition, global edition. |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Copy | On Shelf |
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