International business the new realities

This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.

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Bibliographic Details
Main Authors: Cavusgil, S. Tamer (Author), Knight, Gary A. (Author), Riesenberger, John R. (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education 2014
Edition:Third edition, global edition.
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Call Number :HD 62.4 .C38 2014

MARC

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100 1 |a Cavusgil, S. Tamer,  |e author. 
245 1 0 |a International business  |b the new realities  |c S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. 
250 |a Third edition, global edition. 
264 1 |a Harlow, England  |b Pearson Education  |c 2014 
300 |a 619 pages  |b illustrations (colour), maps (colour)  |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands. 
592 |a IN 197/0518  |b 15/10/2018  |c RM 180.00  |h Kaca Enigma 
650 0 |a International business enterprises  |x management. 
700 1 |a Knight, Gary A.,  |e author. 
700 1 |a Riesenberger, John R.,  |e author. 
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