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International business the new realities

This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.

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Bibliographic Details
Main Authors: Cavusgil, S. Tamer (Author), Knight, Gary A. (Author), Riesenberger, John R. (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education 2014
Edition:Third edition, global edition.
Subjects:
International business enterprises > management.
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