Business marketing management B2B

The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the over...

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Bibliographic Details

Main Authors:	Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format:	Book
Language:	English
Published:	Australia South-Western Cengage Learning 2013
Edition:	Eleventh international edition.
Subjects:	Industrial marketing > Management. Industrial marketing > Management > Case studies.
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