Business marketing management B2B
The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the over...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
2013
|
| Edition: | Eleventh international edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Call Number : | HF 5415.13 .H88 2013 |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 103462 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220041148.0 | ||
| 008 | 221104 2013 at a abi 001 0 eng d | ||
| 020 | |a 9781133189572 (hardback) | ||
| 020 | |a 1133189571 (hardback) | ||
| 039 | 9 | |a 202211041205 |b VLOAD |c 201901071543 |d johari |y 201804261442 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.13 |b .H88 2013 | ||
| 100 | 1 | |a Hutt, Michael D., |e author. | |
| 245 | 1 | 0 | |a Business marketing management |b B2B |c Michael D. Hutt, Thomas W. Speh. |
| 250 | |a Eleventh international edition. | ||
| 264 | 1 | |a Australia |b South-Western Cengage Learning |c 2013 | |
| 300 | |a xxx, 444 pages |b illustrations |c 26 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. | ||
| 592 | |a IN 203/0518 |b 15/10/2018 |c RM 150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Industrial marketing |x Management. | |
| 650 | 0 | |a Industrial marketing |x Management |v Case studies. | |
| 700 | 1 | |a Speh, Thomas W., |e author. | |
| 999 | |a vtls000060605 |c 103462 |d 103462 | ||