Introduction to marketing
Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western/Cengage Learning
2013
|
| Edition: | Twelfth international edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Perpustakaan Jeneral Tun Ibrahim
| Call Number: |
HF 5415 .M33 2013 c.2 |
|---|---|
| Copy | On Shelf |
| Copy | On Shelf |