APA (7th ed.) Citation

McDaniel, C., Lamb, C. W., & Hair, J. F. (2013). Introduction to marketing (Twelfth international edition.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

McDaniel, Carl, Charles W. Lamb, and Joseph F. Hair. Introduction to Marketing. Twelfth international edition. Australia: South-Western/Cengage Learning, 2013.

MLA (9th ed.) Citation

McDaniel, Carl, et al. Introduction to Marketing. Twelfth international edition. South-Western/Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.