Introduction to marketing
Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western/Cengage Learning
2013
|
| Edition: | Twelfth international edition. |
| Subjects: | |
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| 001 | 104203 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220041901.0 | ||
| 008 | 221104 2013 at ab abi 001 0 eng d | ||
| 020 | |a 9781133273875 (hardback) | ||
| 020 | |a 1133273874 (hardback) | ||
| 039 | 9 | |a 202211041209 |b VLOAD |c 201812131457 |d johari |y 201804301143 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .M33 2013 | ||
| 100 | 1 | |a McDaniel, Carl, |e author. | |
| 245 | 1 | 0 | |a Introduction to marketing |c Carl McDaniel, Charles W. Lamb, Joseph F. Hair. |
| 250 | |a Twelfth international edition. | ||
| 264 | 1 | |a Australia |b South-Western/Cengage Learning |c 2013 | |
| 300 | |a xxviii, 835 [55] pages |b illustrations, maps |c 27 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 175.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Lamb, Charles W., |e author. | |
| 700 | 1 | |a Hair, Joseph F., |e author. | |
| 999 | |a vtls000060776 |c 104203 |d 104203 | ||