Cover Image

Introduction to marketing

Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.

Saved in:
Bibliographic Details
Main Authors: McDaniel, Carl (Author), Lamb, Charles W. (Author), Hair, Joseph F. (Author)
Format: Book
Language:English
Published: Australia South-Western/Cengage Learning 2013
Edition:Twelfth international edition.
Subjects:
Marketing.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items