Introduction to marketing
Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western/Cengage Learning
2013
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| Edition: | Twelfth international edition. |
| Subjects: | |
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