Global marketing contemporary theory, practice, and cases
Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2013
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| Edition: | International student edition. |
| Subjects: | |
| Tags: |
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| Call Number : | HF 1416 .A56 2013 |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 104398 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220041928.0 | ||
| 008 | 221104 2013 nyuab abi 001 0 eng d | ||
| 020 | |a 9780071318204 (hardback) | ||
| 020 | |a 0071318208 (hardback) | ||
| 039 | 9 | |a 202211041210 |b VLOAD |c 201811281118 |d johari |y 201805021606 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 1416 |b .A56 2013 | ||
| 100 | 1 | |a Alon, Ilan, |e author. | |
| 245 | 1 | 0 | |a Global marketing |b contemporary theory, practice, and cases |c Ilan Alon, Eugene Jaffe, with Donata Vianelli. |
| 250 | |a International student edition. | ||
| 264 | 1 | |a New York |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a xxi, 602 pages |b illustrations, maps |c 26 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs). | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Export marketing |v Case studies. | |
| 700 | 1 | |a Jaffe, Eugene D., |e author. | |
| 700 | 1 | |a Vianelli, Donata, |e author. | |
| 999 | |a vtls000060950 |c 104398 |d 104398 | ||